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The opportunities for getting free advertising for your product or
services are limited only by your own imagination and energies. There
are so many proven ways of promoting your own objectives without costs
that it literally boggles the mind even to
thing about beginning a list of them.
One way is to write an article relative to your particular expertise and
submit it to all the publications and media dealing in the dissemination
of related information. In other
words, become your own publicity and sales promotions writer. Get the
word you,
establish yourself as an expert in your field, and "tag-line" everything
you write with a
quick note listing your address for a catalog, dealership opportunities
or more information.
Another really good way is by becoming a guest on as many of the radio
and
television talk shows or interview type programs as possible. Actually,
this is much easier
to bring about than most people realize. What you do is write a letter
to the producer of
these programs, then follow-up with an in-person visit and a telephone
call. You initial
contact should emphasize that your product or service would be of
interest to the listeners or viewers of the program - perhaps save them
time and money.
Other ways of getting free or very inexpensive exposure include the
posting of
advertising circulars on all the free bulletin boards in your area,
especially the coin
operated laundries, grocery stores, and barber shops. Don't discount the
idea of handing
our circulars to all the shoppers in busy shopping centers and mails,
especially on
weekends. You can also enlist the aid of the middle school students in
your area to hand
out your circulars door-to-door.
Some of the less unusual methods include having a promotional ad
relative to your
product or service printed on the front or back of your envelopes at the
time you have
them printed with your return address.
Be sure to check all the publications that carry the kind of advertising
you need...
Many mail order publications just getting started offer unusually low
rates to first time
advertisers - a "free of charge" insertion of your ad when you pay for
run over 3-
issues...special seasonal ad space at greatly reduced prices... And,
there are a number of publications that will give you Per Inquiry space
where all the orders come in to the
publication, they take a commission from each order and then forward
them on to you for
fulfillment.
Many publications will give you a contract for "standby" space - meaning
that you
send them you ad, they hold it until they have unsold space, and then at
a price that's
almost always one third or less then the regular price for the space you
need, they'll insert you ad. Along these lines, be sure to check in with
your suburban and neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in touch
with all the
other publishers and inquire about the possibilities of exchange
advertising. They run your
ad in their publication in exchange for your running an ad for them of
comparable size in
your publication.
At the same time, be sure to check this idea out: Many mail order
operators will
include a quantity of your circulars with their outgoing mail if you'll
do the same with
circulars of theirs.
And, don't forget the opportunities involved when you agree to print and
mail
someone else's non-conflicting advertising on the back of the circulars
you send out. You
simply get the best price from your printer on printing one-sided
circulars, add a little bit for the time it would take you to fold and stuff these circulars, then a
little bit more for
half what your postage costs are going to be, and then offer to print &
mail other people's circulars with your outgoing mail for that kind of
price.
For sure, every time that you receive something in the mail or order
something,
have a completely self-supporting mailing piece - a number of
advertising circulars that
you print on the backs of your own, paid for by the people wanting you
to include their
circulars with your own outgoing mail - and get it out to all the people
sending you their
offers.
Finally, there's nothing in the world that beats the low-cost and
tremendous
exposure you get when you advertise a free offer. Simply run an ad
offering a free report
of interest to most people - a simple one page report with a "tag-line"
inviting the readers to send money for more information or detailed
information, with a full page
advertisement for your book or product on the backside - ask for an
SASE, which of
course stands for self-addresses, stamped envelope, and depending on the
appeal of your report and the circulation of the publication in which
your ad appears, you could easily be inundated with responses.
The trick here of course, is to convert all or a big percentage of these
responses
into sales. This is done via the "tag-line" inviting them to send for
more information, plus
the full page ad on the back of the report, and the other offers you
include with the
complete package you send back to them. As mentioned at the beginning of
this report,
it's only a matter of unleashing your imagination, so have at it and the
best of luck to you!
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